7. IFA World Franchise Show: Turn Your Franchise Training into a Strategic Asset

In this powerful episode of the Training Impact Podcast, we spotlight Jeff Walter, Founder and CEO of LatitudeLearning, and his thought-provoking session at the 2025 IFA World Franchise Show. With over 20 years in Learning and Development, Walter brings clarity and urgency to a message franchisors need to hear: franchise training isn’t just a necessity—it’s a strategic weapon.

Walter opens by challenging the conventional belief that training is simply a cost of doing business. He explains how many executive teams instinctively fund sales, marketing, and product development as strategic investments while relegating training to operational overhead. His argument is simple but compelling: training should earn its place as a strategic priority by delivering measurable return on investment. When training impacts revenue, profitability, retention, and efficiency, it stops being a checkbox and starts becoming a catalyst for growth.

Throughout the episode, Walter walks us through the deeper benefits of a well-structured training program. From creating consistent customer experiences across locations to boosting loyalty, minimizing employee turnover, and increasing operational efficiency, he makes the case that great training doesn’t just support performance—it multiplies it.

But strategy needs structure. That’s where Walter’s Training Program Roadmap comes in. This five-stage maturity model helps franchisors understand where their training programs are today—and how to evolve them. From informal, self-directed learning all the way to full alignment with organizational KPIs, Walter outlines the journey clearly. He emphasizes the importance of moving beyond static content and embracing role-based, blended learning solutions that drive behavior change and skill development.

Listeners will also hear about one of the most common breakdowns in franchise systems: the disconnect between solid onboarding and underdeveloped ongoing employee training. Walter explains how franchisees, often left to their own devices, lack the structure and support needed to deliver effective training to new hires. The result is inconsistency, low retention, and missed opportunities for performance improvement.

To address this, Walter shares a detailed case study from a power sports franchise that successfully built a scalable training program. With a mix of self-paced eLearning and instructor-led sessions, tiered certifications, and performance-linked incentives, the franchise saw dramatic improvements in both engagement and operational outcomes. Perhaps most importantly, they used Net Promoter Score (NPS) as a straightforward, actionable KPI to gauge training effectiveness.

For emerging franchisors, Walter offers a phased roadmap to build and scale training alongside business growth. He explains what to prioritize from the first 10 units up to 100+ and beyond. As brands grow, the need for automation, certification tracking, and even advanced technologies like AI-powered coaching and simulation becomes critical. Walter emphasizes how these tools are no longer out of reach—they’re now practical investments for scaling franchise learning without sacrificing quality.

Walter closes the episode with a clear message for L&D leaders: speak the language of executives. Show how training connects directly to business goals. Demonstrate impact. When you do that, training stops being seen as overhead and starts earning serious investment and strategic attention.

Whether you’re a franchise exec, L&D lead, or business owner navigating scale, this episode is a masterclass in rethinking how training drives enterprise value.

And don’t forget—listeners can access additional resources, best practices, and implementation frameworks mentioned in the episode through the QR codes and links provided.

Tune in and discover how to turn your franchise training into the strategic asset your business