25. Design Pickle: Unstoppable Momentum Through Smarter, Scalable Design

n this episode of the Training Impact Podcast, host Jeff Walter sits down with Wyatt Borchetta Platt, Revenue Operations Leader at Design Pickle, to unpack how scalable creative systems and smarter processes help companies grow without sacrificing quality.

Wyatt brings a rare blend of experience across sales ops, marketing, and cross-functional leadership. He explains how organizations can use structured creative workflows, automation, and data discipline to keep marketing moving at the speed of growth. From B2B SaaS and agencies to franchisors and enterprise brands, Wyatt breaks down why scalable creative support has become mission-critical.

🧩 Who Design Pickle Serves

Wyatt explains that Design Pickle supports brands with high creative demand—B2B SaaS, enterprise teams, agencies, and growing franchise systems. Instead of juggling freelancers or variable agency costs, organizations get a flat-rate creative service for graphics, ads, videos, presentations, and branded assets.

The result: consistent quality, predictable timelines, and a creative engine that scales with demand.

🚦 When Companies Should Bring in Creative Support

Emerging brands often start with DIY design. But as they grow:
• Franchisees need marketing support
• Campaigns multiply
• Digital ads expand
• Timelines tighten

Wyatt breaks down why this is the point where internal teams become overloaded—and why a dependable creative partner becomes essential.

⏱️ Time & Cost Efficiencies = Real ROI

Success comes down to two levers:

Saving time for leaders and teams

Saving money by eliminating unpredictable creative costs

Design Pickle handles production work so teams can focus on strategy, growth, and customer experience.

🤖 AI: “The World’s Smartest Intern”

Wyatt shares how AI speeds up ideation and workflow—but why human creativity still matters. AI assists with drafts and variations, while designers handle quality, nuance, and brand protection.

Hybrid = speed + craftsmanship.

🧪 Fixing Bot Traffic & Broken Funnels

One of the episode’s most surprising topics: bot traffic.
Wyatt explains how poor attribution, fake clicks, and automated traffic distort ad spend and conversion metrics. Better data, verification layers, and tighter conversion loops help teams reclaim wasted budget.

🚀 The Future of Creative Scale

Wyatt believes the winning organizations will pair:
• Creativity
• Operational discipline
• Clean data
• Reliable systems

Combined with Design Pickle’s scalable creative support, brands can run faster without losing consistency.

📘 Advice for Growing Franchisors

Start with the fundamentals:
• Know your CRM
• Understand digital marketing
• Build a repeatable brand system

Once the foundation is set, a partner like Design Pickle accelerates everything from franchisee marketing to campaign execution.

🔗 Explore More

👉 Design Pickle: https://designpickle.com/
👉 Training Impact Podcast (Full Episodes): https://www.latitudelearning.com/training-impact-podcast/